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File: 1525139050585.jpg (25.56 KB, 600x299, anime industry revenues.jpg)

 No.24521

So, there was an interesting report about the anime industry
http://aja.gr.jp/english/japan-anime-data

Some notable points
-The graph above is in billions of yen
-The Japanese market has stagnated, only rising 3.8% since 2013
-The remainder of the growth since 2013 is because of China, Korea, and the West
-More anime are being produced each year since 2011, with 356 shows in 2016
-The industry itself has seen little to no benefit from the growth, because almost all of the overseas money goes to licensers, publishers, and (obviously) overseas companies

What do you guys think of this? I think that the trends have basically gone hand in hand with the Western mainstreamization of anime and the continued degradation of the fandom since Shingeki aired.
But regardless of what you think about the West, it's definitely a bad thing that the market in Japan is stagnating and that the studios are still not getting any money.

 No.24522

There have been reposts every year.
3.8% isn't that bad domestically. Is that really stagnation? Especially if it is in constant incremental.
It is a little worrisome that the total revenue has increased almost 10% though, thanks to the outside markets. I just hope the Nips never get stupid enough to change the format of anime too much to pander to gaijins. Just realize what we want is your original fucking product, you retards, and don't let Western publishers censor your products. China is still the biggest market thankfully and that probably only means not shit talking the Communist Party, which anime doesn't have the history of doing anyway.

 No.24523

It is the wrong answer to an incorrectly posed question. The health of the industry cannot be so easily determined by looking at the profit margins of the largest studios, you must first understand who the publishers and other players are and what their individual goals are when making an anime and even then it varies on a project to project basis. Takeshobo creating a series to advertise one of their manga will care more about the profit margin than a Square Enix idol star vehicle or Sunrise gunpla commercial but less than an original work by a smaller studio. So it can be seen that this model does not take in to account the actual revenue stream for a large portion of works that are created as part of a larger multimedia project that is almost always entirely domestic. It is true that outside of Japan the growth in total revenue has increased by a fair amount, but of the 356 shows in 2016 this is entirely based on less than 30 of them; the international interests are generally not a proportional leap from what was already the most popular shows in Japan. Large international growth mainly focused in China is not surprising in the least, most Hollywood blockbusters now make half if not more of their profit solely in China and sure some have changed to tone down the rhetoric to appeal to the party faithful but generally it's a side effect and I doubt it will stop the next Koji Kumeta from spewing Mihsima-esque rhetoric about those two islands on a TV anime.
The number of anime is relatively overblown as well, as a lot of those are short form series or shitty flash animations like gdgd faries that cost nothing to make and don't expect to turn a profit. The low domestic growth is more troubling, but not really indicative of much that isn't related to general Japanese economics, other than the declining birthrate and decreased consumer class the only real issue is increasing budgets and expecting ridiculous sales, but that's a weirdness Japanese companies across the spectrum have and is detrimental to us all everywhere.

 No.24524

>>24523
>the next Koji Kumeta
I hope he comes soon. Really interesting reply, anyway. Though I feel like while there are a lot of small studios with low expectations, a lot of what used to be larger studios have been struggling for awhile now. Recently it seems that only a few shows each season really sell well, while everything else ends up a failure. I think a lot of the studios that used to be really willing to take risks, like Shaft, don't really have it in them anymore. The industry has become so vicious that most studios are only trying to keep themselves afloat.

 No.24526

>>24523
While the multi-media project and merchandise sales are connected it wouldn't be the "anime" industry itself, would it? That would be the studios that are actually making the anime. But probably as long as there is demand (people that want their IP turned into anime) there will be studios to make anime. Even so without any anime specific revenue the studios will complete die out. But if they are getting from this revenue is also questionable as they might have been paid for the job and the studio might not own any share of the revenue.
I am not sure how much this is reality, but I have heard the argument that thanks to streaming even the smallest, no budget, no sales anime turns (some) profit thanks to streaming, which is why people are inclined to produce a lot more anime.

 No.24527

>-The Japanese market has stagnated, only rising 3.8% since 2013
But the graph shows a significant increase from 2013 to 2016, which dwarfs the period of 2002 to 2013. Am I missing something here?
>-The industry itself has seen little to no benefit from the growth, because almost all of the overseas money goes to licensers, publishers, and (obviously) overseas companies
More proof that CR isn't sending the profits back to the production companies, I guess.

 No.24529

>>24527
>But the graph shows a significant increase from 2013 to 2016, which dwarfs the period of 2002 to 2013. Am I missing something here?
The graph is the whole world-wide market, not Japan alone.
Also aren't CR largely owned by TV Tokyo now? So basically the local anime mafia.

 No.24530

>>24529
I was wrong. Seems like since Junuary TV Tokyo has sold all of its remaining shares to Otter Media? The question would be, why was what done? And Otter Media is half and half owned by AT&T and Chernin Group.

 No.24531

File: 1525173048220.jpg (75.5 KB, 500x422, 5f946a2e717d41425811c488aa….jpg)

>>24521

>Western mainstreamization of anime and the continued degradation of the fandom


Only reading this sentence made me sad again, just because it is not a joke anymore.

 No.24535

>>24530
It seems kind of backwards for TV Tokyo to leave, but Otter Media/AT&T/Chernin are definitely trying to capitalize on CR as much as possible. They've been the majority stakeholders since 2013 anyway so this was a natural next step for them.

 No.24541

Everyone seems too focused on the western demographic, but nobody talks about the chinks or the koreans, who seem to be the the ones actually pumping profit margins up.

I wonder how they are going to influence things in the long run.

 No.24542

>>24541
The Chinese like mecha, right?

 No.24548

>>24541
Probably not very much, besides sapping all sorts of revenue. Maybe it's because their cultures are not all too different, but the Chinese-Japanese co-productions recently have pretty much just been regular anime, and a couple them have even been pretty enjoyable.
Americans are more likely to disrupt things, as they are known to do.

 No.24557

>>24542
They honestly seem to like the same sort of stuff the Japanese liked five years ago. They even have their own SAO and by some accounts it's objectively better, although I wouldn't know.



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